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Top Page > Corporate Data > Social and Environmental Activities > CSR of TOSHIBA TEC > Response to the Great East Japan Earthquake

CORPORATE DATA

Response to the Great East Japan Earthquake

We would like to express our deepest sympathy to all victims and sufferers of the Great East Japan Earthquake. Hoping to help achieve the earliest reconstruction of the affected areas and affected residents, the TOSHIBA TEC Group has been involved in reconstruction support activities from immediately after the earthquake. The Group continues to contribute to reconstruction through its business activities.

Major Reconstruction Support Activities

1.Participation of New Employees in Reconstruction Work

In April 2012, new employees for fiscal 2012 participated in reconstruction work, such as separating wakame seaweed leaves from the stems, putting salted wakame into bags and making sinkers (sand bags for wakame seaweed farming) in the towns of Minamisanriku, Ishinomaki and Onagawa, seeking to help with the reconstruction of eastern Japan.

Participation of New Employees in Reconstruction Work

2.Provision of MFPs and Cash Registers Free of Charge

We continue to provide copiers, MFPs and cash registers to the chambers of commerce, local government offices, tourist associations, local shopping areas and users in the affected areas.

Provision of MFPs and Cash Registers Free of Charge

3.Utilization of Philanthropy Fund

In June 2011, we made donations from the "TOSHIBA TEC Philanthropy Fund" for the purpose of restoring the retail distribution industry. In March 2012, we also made donations for the purpose of helping children in the affected areas.

4.TOSHIBA TEC Group's Electricity Saving Efforts

Since immediately after the earthquake, we have taken all possible measures to save electricity, by turning off advertising lights, controlling air conditioning, partially stopping elevator operation, advising employees to adopt summer business dress code much earlier than usual and using the power-saving mode on computers in the offices and branches of the TOSHIBA TEC Group, along with reducing opening hours at the Osaki Office.

The entire TOSHIBA Group has been promoting electricity conservation during peak demand periods in the summer months as a means of reducing electricity consumption in accordance with government policy. In June 2011, the Toshiba Group Site Electricity Monitoring System was installed to set electricity consumption limits at each site and to monitor electricity consumption in real time. The TOSHIBA TEC Group made efforts to reduce electricity usage during peak electricity consumption periods by actively implementing measures, such as replacing holidays, adjusting working hours and working flexible hours.

5.Toshiba MFP Campaign "Go for it Japan!"

The Toshiba MFP Campaign "Go for it Japan!" was conducted in cooperation with business partner agencies between June 1 and September 30, 2011, with the aim of providing assistance for restoration and reconstruction of the affected areas. Together with the business partners, we donated part of the proceeds from sales of the "e-STUDIO2540C/3540C/4540C" full-color MFPs sold to customers through the business partners (10,000 yen per unit) during the campaign. A total of 12.24 million yen in donations was collected and presented to the Japanese Red Cross Society on October 31, 2011.

6.Provision of Idle Equipment

Responding to the request from the Japan Chamber of Commerce and Industry for the provision of equipment that is currently idle or scheduled to be disposed of and presenting such equipment as assistance to companies affected by the earthquake, we assigned two hydraulic press brakes to the companies affected free of charge.

Provision of Idle Equipment

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